With the advent of second-generation X5
With the advent of second-generation X5, BMW expects to strengthen its position in the class of SAV.
And to count on consumers, many of whom signed up in the queue for the novelty still six months before the official sales?
A month after the premiere of the first generation BMW X5 in 1999, we already knew that it would be the second. Despite the lack of experience in creating car-like SUV, the first attempt was successful Bavarians. In the seven years of sales BMW X5 has sold over 580 thousand copies, becoming one of the most popular car in its class. He was accepted even in the Old World, where new diesel small car demand is really important that scooters and lawn mowers Honda. But best of all X5 felt in North America.
This does not mean that the BMW X5 in some perspective, similar to the Ford F150. Just the Yankees well versed in cars and have a weakness for the European premium. Especially if backed up by decent big name consumer qualities and extraordinary concept. But for Victoria not enough to be average. Then, in 1999, marketing BMW captured the formation of excessive demand for Sport Utility Vehicle, but responded in his trademark style.
Variations on the theme of the competition has never been typical of BMW, so the victory went through the formation of a new concept. Off-road qualities given at the mercy of competitors, but the travel opportunities have taken control. So there was a Sport Activity Vehicle, or, in accessible language, driver's car the expanded scope. With impressive size and a large ground clearance the first BMW X5 administered in the manner of the then BMW 5-Series, which, in turn, was listed in the leading position among their classmates. Ride quality was so high that there is still a few managed to achieve a comparable level of dynamics and control.
That is why the new generation X5 waited at least save drayverskie concept of its predecessor and to the fact that the second generation X5 grows in proportion and get a third row of seats, cause embarrassment for fans of the brand: is the brightest representative of the class SAV change the glorious traditions of the brand? "Do not wait - comments on officials of the company. - Sowing the new X5 blindfolded and making even a short trip (but preferably without the dressing), you immediately recognize it BMW". In addition, its appearance is completely dispel doubts about the shift in focus. "Believe me until the word - convince us Bavarians, - the new X5 to preserve and increase all the advantages inherent in the previous generation model."
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